this post was submitted on 06 Jul 2023
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SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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[–] assassin_aragorn@lemmy.world 365 points 1 year ago (53 children)

On the one hand, this doesn't seem like a lot. But on the other, this is just for June. A lot of people left or drastically cut down their usage at the very end of June, and we're not seeing this reflected in the data yet.

Even so, no company wants to say they've lost 3% of their customers. With 1.7 billion total, that's still 51 million people. It's a notable loss, especially for a company trying to become profitable and have an IPO.

[–] insomniac@vlemmy.net 9 points 1 year ago (1 children)

How many people are less engaged in the internet at the beginning of summer because they’re on vacation or partying? I would think drops like this as the weather improves are pretty normal.

[–] Kanzar@lemmy.world 10 points 1 year ago (1 children)

Alternatively, people with more time sign up and shitpost. I recall every summer break Redditors would complain. 🫣

[–] insomniac@vlemmy.net 2 points 1 year ago

That’s a good point although with smart phones, I wonder how much of the teenager traffic is baked in year round now. Summer Reddit was terrible but then it just became Reddit.

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