I'd been going halfsies with my best friend for years on Netflix. Now, instead of going halfsies, we both go nonesies and Netflix eats crow.

My wife and I currently use HBO, Disney, and prime, but prime is just a bonus we don't care about that comes with the free shipping, and her parents pay for Disney and we have one profile for us. I care most about HBO, but significantly less now than when The Last of Us was fresh. I'm trying some of the big shows and they're pretty good, but if money were tight I wouldn't hesitate to cut it. Millennials and Gen Z just don't worship TV like older generations do. I personally love movies, but I'll use my library card or sail the seas before I bend knee to ridiculous price hikes.

On the off chance that some streaming executive is in here trying to see where the line is, it's already been crossed for many. Your shit needs to be cheap, intuitive, and reliable, all while offering a library that people give a shit about. People are paying for convenience. Pirating isn't convenient. Going to the library isn't convenient. Buying what we wanna see and risking owning something we don't like isn't convenient. And your shit no longer being cheap, no longer being intuitive, or no longer being reliable ceases to feel convenient. And your library that you offer is the lions share of what matters to most people because your competitors probably have a platform that's largely intuitive and reliable. You need to beat them on price or on content, and you'll be the next Steve Jobs if you can consistently beat them on both. But you need to do that before pirating becomes good enough at reliability and with an intuitive UI and makes it so easy to get good content that your bubble fucking bursts. Tick tock, motherfuckers.