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We are contacting you regarding a past Prime Video purchase(s). The below content is no longer playable on Prime Video.
In an effort to compensate you for the inconvenience, we have applied a £5.99 Amazon Gift Card to your account. The Gift Card amount is equal to the amount you paid for the Prime Video purchase(s). To apologize for the inconvenience, we've also added an Amazon Gift Certificate of £5 to your account. Your Gift Card balance will be automatically applied to your next eligible order. You can view your balance and usage history in Your Account here:
Remember, streaming only has a business model as long as it has a better user experience than piracy. That's why iTunes took off in the era of Napster. When a streaming service's user experience drops below that of digging up pirate treasure off a shitty ad-ridden torrent site, that service is not long for the world.
Paying 0.99 per song was how a better user experience? Music piracy was pretty big till Spotify. No service was even close before.
Being able to easily purchase a single song from a reputable source in the comfort of your home instead of going out to physically buy an entire album and then rip it to your computer was a better user experience, yes. Most users are technologically illiterate, and trying to pirate stuff just lead to them getting viruses.