this post was submitted on 04 Oct 2023
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] slaacaa@lemmy.world 18 points 1 year ago

Just imagine fans getting a facetime call from a Taylor Swift, explaining they won half-price tickets to an exlusive fan event. Then “Taylor” has to drop out to make the other calls, but will leave them a link for the purchase - only valid for 15 minutes, as of course many others are waiting for this opportunity.