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This mindset is the fundamental problem
(lemmy.world)
This is a most excellent place for technology news and articles.
I have no idea about the specifics. But what you describe, is kind of the thing I'd expect.
He would take a concept and make it worse, because he thinks he is smart.
Maybe it's to get people to scroll more, so they see more adverts. IDK. Facebook has a lot of behavioral data to use in such a design. But Zuckerberg might be arrogant enough to disregard it.