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‘I prefer women’s jeans – men’s lack design subtlety’: why men are buying womenswear
(www.theguardian.com)
this post was submitted on 09 Oct 2023
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This is the best summary I could come up with:
Earlier this year, a frenzy of unisex affordability gripped TikTok’s menswear followers when a series of videos championed a stretchy, sleeveless vest from the women’s section of Target, the US supermarket.
Over the past year, thanks to countless images of Jeremy Allen White from The Bear, as well as the catwalks of Bottega Veneta, Dolce & Gabbana and Ami, sleeveless vests have played a starring role.
In the 70s, musicians such as David Bowie and punk encouraged a culture of sartorial androgyny that reached its peak with the new romantics, while in the late 80s and 90s, masculinity was consistently challenged by designers such as Marc Jacobs and Jean Paul Gaultier, famously the first to dress men in skirts on the catwalk.
According to a 2022 study by Klarna, the Swedish financial services company, 70% of consumers have expressed an interest in buying gender-neutral clothing in future, and unisex brands such as Telfar, Entireworld, MC Overalls and Riley Studio plan to meet the demand.
Biedul has since refined his taste, particularly when it comes to women’s tailoring – something Prince Harry seems to have discovered, too, when he was spotted allegedly wearing Meghan’s jacket – and recently picked up a chocolate-brown suit from Jil Sander, the German designer.
“We have always seen our community shopping across both departments and when we create our collection, we often see pieces we believe in for all genders,” says Karin Gustafsson, design director at Cos, who notes that men often buy into the brand’s rounded, cropped trouser cut for women.
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What kind of vest has sleeves? Isn't that a shirt?