This is the best summary I could come up with:

And while sales figures are hard to come by, one report said that global purchases of dumbphones were due to hit one billion units last year, up from 400 million in 2019.

He adds that while it's true that dumbphones can't compete with the latest premium Apple and Samsung models when it comes to performance or functionality, "they can outshine them in equally important areas such as battery life and durability".

Yet the firm pledges that its phones "will never have social media, clickbait news, email, an internet browser, or any other anxiety-inducing infinite feed".

Tech expert, Prof Sandra Wachter, a senior research fellow in artificial intelligence at Oxford University, says it is understandable that some of us are looking for simpler mobile phones.

"One can reasonably say that nowadays a smart phone's ability to connect calls and send short messages is almost a side feature," she explains.

She adds that smartphones always "want to grab your attention" with notifications, updates, and breaking news constantly disrupting your day.

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