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this post was submitted on 15 Oct 2023
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I think the primary reason for that is so they still have revenue when YouTube randomly demonetized their videos. Whether for a false detection of something that's not "advertiser-friendly", false copyright claims because someone remixed music you've licensed and uploaded it to a library to be scanned using Content ID, or if YouTube just decided to say "fuck you" and say your videos are getting Invalid Traffic for no reason. It's a diversification of revenue streams.
Both can be true. And YouTube premium also addressed that issue.