this post was submitted on 15 Oct 2023
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Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

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[–] crystalmerchant@lemmy.world 187 points 1 year ago (4 children)

Google?? No, not Google. Capitalism. The same forces that drove the internet's growth are making it so much worse than it could be. Profit motive trumps everything and drives the hellscape of engagement monetization

[–] Rodeo@lemmy.ca 64 points 1 year ago (3 children)

Yeah, let's absolve the individuals working at the companies who did this from all responsibility by blaming an abstract concept instead.

Capitalism may be the game, and Google may have only been one of the players, but they're still playing dirty.

[–] seejur@lemmy.world 45 points 1 year ago* (last edited 1 year ago) (2 children)

Because if Google didn't exists, another company would have done the exact same. So yes, I think its pretty accurate to blame the system that make this business plan the only one to succeed.

[–] Rodeo@lemmy.ca 20 points 1 year ago (3 children)

So the people who made those decisions just get a free pass then?

Come on, let's hold people accountable. The system sucks, I agree, but the issues are massively exacerbated by the rich and powerful not being held accountable. So don't let them hide behind economic ideologies or legal entities; point your finger at them.

[–] Flaimbot@lemmy.ml 12 points 1 year ago (1 children)

both of you can be right at the same time. just saying.

[–] Rodeo@lemmy.ca -1 points 1 year ago

But which one do you think will lead to change? Blaming abstract concepts, or holding the people who are responsible accountable?

I see no value in denouncing capitalism.

[–] angrystego@lemmy.world 5 points 1 year ago

There are two opposing positions in this thread and I wholeheartedly agree with both of them.

[–] Immersive_Matthew@sh.itjust.works 5 points 1 year ago (1 children)

Not defending Google but the truth is legally, the directors at Google have to drive shareholder value and thus every legal opportunity must be explored. Not just a Google issue as many nations have similar laws that drive this sort of behaviour. Money wants to make money and the laws are structured in their favour.

[–] Dad@lemmy.world 16 points 1 year ago

Well let's move on from the abstract concept and blame the people uphldng the system.

[–] pete_the_cat@lemmy.world 15 points 1 year ago (2 children)

Yeah, this guy just seems butthurt. If anything, Google was a prime mover and "Good guy" for about a decade or so. The Internet was fundamentally broken around the mid to late 2000s when broadband became ubiquitous and social media became popular. Tons of people online and zero way to control anything. The Internet and WWW simply weren't built for this scale.

[–] banneryear1868@lemmy.world 20 points 1 year ago* (last edited 1 year ago)

I think it's the centralization of services that broke what the internet was in the mid-00s, and increasingly monetized every facet of it. What was internet culture in the 00s became nerd identity in the late 00s-early 10s, which over the decade became completely appropriated and commodified by capital interests.

More of the internet now is intentionally constructed to cater to a market demand. In the 00s anyone could afford to run a publicly accessible web page fully designed by them. Now that's just having a profile on an existing social media site. Google was incredible because it helped you find the most niche type of internet site, but when everything became so consolidated it pivoted to advertising, cloud services, and venture capital. Now it's just a monster that seeds any technology they think would help them make profit and focuses the entire sector around that motivation.

More people are now on the internet to turn a profit as well, because it's now the primary place for business. Things you used to do on the internet for fun in your spare time are now career paths.

[–] silkroadtraveler@lemmy.today 2 points 1 year ago

Not to mention he sold his company to Google. So he’s as much a contributor as Google itself.

[–] Kichae@lemmy.ca 10 points 1 year ago (1 children)

Sure. But also the tech bro culture of "I'm not responsible for the consequences of my choices, so long as there is a computational layer between those consequences and me".

Silicon Valley, and it's legion of brown nosers, all love to believe that "I didn't think..." is a valid excuse, not a self-indictment.

[–] Fades@lemmy.world -2 points 1 year ago* (last edited 1 year ago)

culture of “I’m not responsible for the consequences of my choices, so long as there is a ~~computational ~~layer between those consequences and me”.

yeah because that's totally unique to techbros who definitely ushered it in and not simply most capitalists in general