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‘Reddit can survive without search’: company reportedly threatens to block Google
(www.theverge.com)
this post was submitted on 20 Oct 2023
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Can someone point out what kind of actual benefit reddits stands to gain from this? Although there are many, many, MANY things they've done in the past that are unpopular, I've been able to understand why they did it even though it sucked for end users. This one just seems dumb though. Since their shitty API changes 99.9% of my reddit traffic is from search sending me there. Hell there's people that have only used reddit as a search resource and nothing more.
did you even click the link? it says the point literally in the first sentence... lol they don't want Google training their AI search results with their data and making less incentive to actually click into reddit
I think it's the realization the the community content is valuable, specifically to generative AI companies. Big tech companies with AI ambitions are extracting that value for free. I think reddit is somewhat justified in wanting to prevent that from happening to try to capture that value they have as being the forum for all of this content. My guess is there the same pipe that feeds search is also the same pipe that feeds generative AI tech.