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this post was submitted on 01 Nov 2023
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They'll introduce premium platinum for 2x the price, and then normal premium will be changed to YouTube supporter class, with select advertisements
But they'll do this very quietly, and everyone will get grandfathered into YouTube supporter if they don't do anything. So in public they'll still say YouTube premium has no advertisements, even though they've moved the goal posts
This is scarily believable.
But on the good side, they offer 3 months of "reduced" cost ( but still more than old premium cost) for those that upgrade now
More realistically they'll bump up the price of premium a bit more and then have a reduced ads tier for like $6-7. But, I also have my doubts about that. The business model is significantly different than other "streaming services".