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A Jury Will Decide If Google's App Store Is an Unjust Monopoly
(www.wired.com)
This is a most excellent place for technology news and articles.
Technical characteristics like Android making it hard or impossible for third-party app stores to auto-update, as well as restrictive agreements with phone manufacturers and carriers are pretty damning. Google deserves to lose based on that, however,
Chrome on Windows warns that a .exe download might be harmful. Chrome on Linux warns that a .deb download might be harmful. We have a long history of malware using drive-by downloads or trying to pose as non-executable file types as evidence that these features are in the user's interests. At most, some rewording of "unknown" sources might be in order.
On Windows and Linux (and Mac) there are ways to setup your computer to trust certain sources. You should be able to set a third party app store as a trusted source.
And yeah cut out the "unknown" bullshit and just show the name of the company after verifying their identity - which is a feature Android already has and uses all the time to check if a third party website can be trusted.