This is the best summary I could come up with:

The Verge article, written by Amanda Chicago Lewis, is 8,000 words and starts with an anecdote about attending a search-engine optimization industry event that featured a live alligator.

A lot of what we see on the internet on a daily basis (this news site included) is shaped by efforts to appeal to Google's search algorithms.

But it turns out, they're nice people — not scammers — and perform a worthwhile service connecting websites to customers within a framework that Google has constructed.

Danny Sullivan, a former journalist and the founder of Search Engine Land — who's also a current Google employee — was also displeased.

Sullivan points out some minor errors (he had left Search Engine Land before he joined Google; The Verge story makes this more ambiguous).

One thing that's usually true is that subcultures of people, whether it's furries, pro-natalists, or Dimes Square reactionaries, don't like being written about as a group.

The original article contains 854 words, the summary contains 151 words. Saved 82%. I'm a bot and I'm open source!