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Now that cars are like smartphones, we don’t really own them
(www.washingtonpost.com)
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this post was submitted on 11 Nov 2023
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That was BMW who tried it
https://www.businessinsider.com/bmw-scrap-heated-seats-subscription-service-car-2023-9?op=1
And they gave up on it, at least for now, because not unexpectedly it was a terrible fucking idea
I'm sure they knew it was a terrible idea. They just boiled the frog too quickly. They'll try it again in 5 years.