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Tesla will sue you for $50,000 if you try to resell your Cybertruck in the first year
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
They sell based on name recognition and history. Their father, grandfather, and great grandfather all bought a Ford so they will too. They have tens of decades of repair shops with experience, cheap third party parts replacements, and because many people just keep buying the same thing without ever doing any comparison or thinking about it.