this post was submitted on 12 Jul 2023
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277
Tax prep companies shared private taxpayer data with Google and Meta for years, congressional probe finds (www.cnn.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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Some of America’s largest tax-prep companies have spent years sharing Americans’ sensitive financial data with tech titans including Meta and Google in a potential violation of federal law — data that in some cases was misused for targeted advertising, according to a seven-month congressional investigation.

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[–] phx@lemmy.ca 3 points 1 year ago

Yeah, part of the issue is likely them not understanding how the technology works. A lot of companies contact with Google and Facebook to track how ad campaigns on those platforms lead break to their site, and the easiest - often recommended - way is just "here's a JavaScript snippet, stick it in your global page header and it will just work" without revealing the implications to customers visiting the site.