this post was submitted on 29 Jun 2023
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Reddit Migration

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As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns (www.thedrum.com)
submitted 2 years ago by abff08f4813c@kbin.social to c/RedditMigration@kbin.social
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Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.

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[–] ImplyingImplications@lemmy.ca 0 points 2 years ago (1 children)

“My number one concern right now as an advertiser would be that Reddit seems to be losing rapport with and control over their users. Reddit needs to talk to their community members now and work to regain their trust and support or risk losing brand advertisers long term.”

We'll see. The article also notes that no company has pulled their ads from Reddit yet and even says that compared to some other sites, Reddit isn't doing so bad (I'm assuming they're implying Twitter's refusal to remove hate speech).

[–] Jaysyn@kbin.social 0 points 2 years ago

control over their users

Quiet part out loud. This is what Big Advertising ultimately desires.