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Amazon is now automatically playing fullscreen video ads on Fire TV
(9to5google.com)
This is a most excellent place for technology news and articles.
It's true you can't really control who uses AWS and you'll end up on sites that use it. But it's so easy to not buy anything from Amazon directly or from other stores.
Their shipping services aren't even that good any more from what I hear (I haven't bought from them in years).