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this post was submitted on 17 Dec 2023
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This is a teaser. It's to invest you in the rest of the video, will you wait to see it unfold to get to the teaser. This used to be a mainstay of the nightly news, back when people used to watch television. They put the most sensational thing in the first 30 seconds of the broadcast, and then in the last few minutes they'd go over the sensational thing.
An international conspiracy to poison your children, but first let's look at this week's weather.....
Think of it as the original clickbait, where instead of clicking you had to wait for the story to unfold.
On the short video platforms, like TikTok, Instagram, it's the videos that say watch until the end! The same b*******
The worst on short video platforms is when they give away the twist.
It's a ten second video of a cat doing something funny. I'm already watching it. I don't need text and a bunch of emojis overlayed over the video, telling me I NEED to see what happens when something unexpected happens to the cat.