Let's say I want to find an aftermarket built-in air jack kit for a car. Nevermind why, but let's say it's what I want to find.

So I look up car air lift jack. Google spits back a grid of floor air bag jacks for sale, a stack of videos of floor air bag jacks by people trying to sell them, Another grid of floor air bag jacks for sale, then finally a couple of the kind that go on a car, and godammnit another grid of floor air bag jacks for sale, finally sponsored posts for floor jacks or the wrong kind, Amazon ads for the same thing, ads for brands of the floor jacks, and more, more, more, makers of the wrong thing, lowes, home depot, walmart...it's all wrong.

So the very next words out of your mouth are "Well, you used the wrong search term!" No, not really, but let's try getting rid of "bag", because that seems to be a big incorrect return on the search. So in goes "-bag" to the search term. What does that get us?

The exact same fucking thing. "-" is meaningless anymore.

So that's google now.

Want help with a tech problem?

Wade through a stack of a dozen shitty youtube videos 10 minutes long each (because google pays more for ad space, longer videos have more space, so those get pushed to the top, and a problem that would take a paragraph of text to solve now becomes a shitty video with blather, subscribe, previous videos, like, other videos, and 2 minutes of actual help), a bunch of sponsored links to tech makers that have shit to do with your problem, and SEO sites like solveyourtechproblem.com or wefixitgood.com or whatever BS name for sites that consist of boilerplate help like "did you turn it off and on again?" Maybe after all that you'll get an out of date reddit or github list of posts that don't have anything to do with your exact issue. So you put it in quotes, that should work, right?

"It looks like there aren't many great matches for your search" says google.

Why? I dunno. Not enough returns on the search to cram ads, sponsored links, shit for sale in?

Google is shit. I've switched to DDG. It has it's own frustrations, but at least I don't have to put up with Google cramming every ad and sponsored link in front of me along with garbage SEO sites. Google's heyday has ended.