Carriers wanted RCS because WhatsApp and iMessage were taking away their ability to charge by the text more than anything. I think they all dropped their subscription model by now, but no doubt they'll start charging you when you use the more advanced features of RCS (i.e. uploading 500MB files).

Google did come up with an alternative: Google Talk, then Hangouts, then Allo, then Google Chat, and I think I missed one or two. Unfortunately, Google employees only get promoted by launching new products, so every chat team wants to launch something new, and that's why every year Google launches a new messenger.

Nobody I know uses SMS because carriers here still charged by the SMS five years ago. MMS has been turned off entirely by the largest carriers around. Why would I pay 5 cents per message, or €3 extra for unlimited text, when I could just use the data plan I already have for free? Messages cost kilobytes of data, fractions of a cent.

As for the evolution of SMS: SMS was free at first, then relatively cheap, because it used empty space in the GSM standards allocated for basic message passing. Someone noticed that there was some leftover capacity and thought they may as well use it for a small feature. Then once people started using it, this stuff stayed in.

MMS (the part where you send anything more than 140 characters to a single phone number) is using your data connection. Well, it's actually using a separate data connection, but it's all packeted, like RCS is. That's why SMS works when you have a single bar of reception, but MMS struggles.

As of LTE/4G, everything is packeted networking. Phone calls (over VoLTE) are no longer directly routed audio links, they're voice (or video, but nobody seems to implement that part) streams over a network connection. VoWiFi (WiFi calling) is basically a VPN tunnel with two audio streams inside it. A true 4G successor of SMS would he RCS, except you'd need a separate APN that normal applications couldn't use to reach an internal IP address that's not accessible over the internet.

Like how MMS is entirely optional for carriers to provide, so is RCS. That's why Google runs their own servers. For the majority of people, they need Google's servers because their carrier doesn't offer RCS services. They basically took a component intended to be run by carriers only and said "fuck it, we're a carrier now".

There can be advantages to RCS if your carrier has a server you can use, but if you're using Google Jibe, there's not much, really. In theory Google could expose an RCS API that would automatically enable E2EE (if available) to other apps, like how you can access RCS received messages through the same API you can use to read MMS messages on Android phones with Google's messages app, but Google hasn't implemented that in core Android yet. Knowing them, they probably don't want to be locked down in their encryption system or protocol by making it part of the standard distributed to every phone manufacturer, but it's hurting the effort to go beyond SMS.

iMessage has one advantage, which is that it can fall back to SMS when it can't teach its servers. In theory any app could implement that. I'm not sure if iMessage does anything to encrypt its fallback SMS messages (it could) or use a chain of them to also send the necessary metadata to put the SMS messages into an iMessage conversation, but it's always an option.

For Android users, Google Messages and soon RCS adds the ability to communicate with iMessage users without requiring iMessage users to install another app. In the silly bubble shaming countries, this is a major advantage. Outside those, everyone probably already has either WhatsApp, Line, or Vibe, or in China WeChat, so you can just use that. On the other hand, it RCS is no different than all the others and comes preinstalled on your phone, why not use it?

With the European DSA quickly approaching, there's a good chance we'll also gain some kind of cross messenger interoperability in the future. Google already uses the MLS standard for group messaging, which is part of an effort to standardise messaging protocols, and when MIMI gets finalised next year, perhaps large European gatekeeper apps like WhatsApp will become interoperable with RCS and other messaging apps. In a perfect world, you could just install the messaging app you prefer, or stick with the default one, and communicate with every other messenger app out there. Kind of like how iChat/MSN used to work, but as part of the standard.