I'm actually curious about this. After a product has been made by a company and marketing comes in, what would be their optimal role? They have to make the product market ready and make it presentable for a target market, don't they? That means finding which target market the product fits, how big the market is, what the market is interested in or needs, what the product needs (or doesn't) in order to be able to sold in that market, what it should look like (?), how the company itself should position itself with their branding, what the brand is and looks like (colors, font, placement, etc.), ...

That's what I've gathered from being in companies that had no marketing, hired marketing people, and the marketing people having long discussions and looking utterly exasperated due to being brought in so late (years after a product was made).

So, I'm curious, what would the optimal project look like for marketers (marketeers?)?

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