this post was submitted on 26 Dec 2023
1476 points (98.1% liked)
Technology
59596 readers
3866 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
The company I work for spends ads on social media companies for ransomware protection and regularly spend is regularly negative. That means we spend more money on advertising than we do in income. We only do it to maintain some market share but otherwise it's just a pure loss on that platform.
curious, ransomware insurance or what’s the product?
Sorta both I guess. It's mostly designed for recovery protection but on the off chance we can't recover data, we pay out money if we can't. I don't think we would pay out if it's stolen but they will were able to recover the data.
Lots of companies spend more on ads than they make. It's a growth strategy.
Ya, the ROIs are terrible and when we stop our spend on reddit, our sales don't decrease when we cut spend. At least for enterprise level SaaS products, it's basically a donation to their company with no gains.