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this post was submitted on 15 Jul 2023
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Dont take this the wrong way, but this data is from 2010. It is 13 years old. The iPhone came out in 2007. Android in 2008. The internet and tracking advanced MASSIVELY since then. Google announced in 2020 that they no longer will support 3d party cookies in their own Chrome Browser. You can be sure, that they have advanced their system to a equally/more advanced system that they were doing this step. Allegedly based on advanced Fingerprints. And yes, an IP is still one parameter in tracking. But its not the only datapoint anymore since many years.
There's only so much information you can get with hardware though. No doubt the software in tracking fingerprints, and matching similar ones has become very sophisticated. However, I wouldn't be surprised if device fingerprints hasnt increased in diversity much.
On the other hand, maybe they're using a spectre/meltdown attack to get a MAC address or something. In that case, we're fucked.