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You all remember just a few weeks ago when Sony ripped away a bunch of movies and TV shows people “owned”? This ad is on Amazon. You can’t “own” it on Prime. You can just access it until they lose the license. How can they get away with lying like this?
For sure. An implied sense of false urgency is the point of sales in general. There's all sorts of psychology around manipulating people into buying things.
I just think that acting as if there is some sort of grammatical error or gap in logic is missing the fact that in language, people imply things. And an ad implying "you're going to buy this, so you better do it while costs less" isn't too hard to follow.