this post was submitted on 28 Jan 2024
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Most things haven't moved over there from xitter. So if I want to follow an author, a band, an event, or even a theatre or other venue, I have to rely on bot accounts reposting from xitter, which assumes that I even know how to do that. It isn't something my mom will do without instructions, and even then it's not something she's likely to check or keep up with because it is not as intuitive.
The place does not have the followers to convince entities like I mentioned above to move there or upkeep accounts there. The TLA isn't out there posting bookings and upcoming events/cancellations on Mastadon.
If you're a customer, sure. But if you're a seller, it's about as handy for the basic "I need some form of web presence but don't wanna make and upkeep a website" use case, which facebook, instagram and twitter are increasingly failing at.
So, honestly these businesses go where the people are and Mastadon also doesn't have the userbase of xitter.or Facebook even in their decline. My kids school doesn't update delayed openings on Mastadon. Because most kids, and a whole lot of adults aren't on there.
Businesses weren't advertising on Facebook when it was "theFacebook.com". It took a while to gain a userbase that was beneficial to businesses and entities to post there and maintain accounts.
They don't have to stop posting there. They can do both.
They could, but I pretty much guarantee they won't because most school admins have never even heard of mastadon.