allegedly, Gerber had trouble entering regions where the literacy rate is low because in such places consumers identify food products based on the imagery on the packaging, or the contents itself if the packaging is clear. in Gerber's case, you have a jar of unidentifiable mush, with the image of a (likely foreign-looking) baby. conclusion: what's in the jar?

dunno if that's folklore or real. but the Wendy thing is just that they're always doing edgy stuff on their socials. they know how to spot an innuendo, because that's what they do.