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Norway Bans Meta From Showing Users Personalized Ads
(uk.pcmag.com)
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this post was submitted on 18 Jul 2023
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The issue is not the personalised ad, but how Meta decides who seems them.
Today they take a lazy but effective approach of collecting as much data as possible at user level, to draw correlations between the user data and the content of the ad.
If regulation prohibit them from using this approach they'll be force to innovate or die.