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Apple moves away from iTunes on PC with new Windows apps
(www.theverge.com)
This is a most excellent place for technology news and articles.
I'm assuming the content you download has Apple DRM so you continue to rely on them? And when they do away with that service your 'purchases' are just files taking up disk space?
A sarcastic, but genuine question (been reading about the Sony / Crunchyroll / Fun over the last few days).
Surprisingly, all music purchases through apple’s store are DRM-free (now, though it wasn’t always that way. They got in early on the DRM wagon in fact until iPods stopped mattering).