No shaming at all! But I think it’s important to recognize that not all cultures express affection the same way.

One very poignant scene I remember well was when a Disney exec met the famous Japanese director Hiyao Miyazaki for the first time. The American exec rushed forward to hug them and I remember thinking that Miyazaki may have felt pretty uncomfortable with that. As an Asian American that spends a lot of time in both cultures I find that Americans tend to (for lack of a better word) impose their cultural norms on others - either through well meaning ignorance or cultural chauvinism I don’t know.

Edit - replying to Boozilla. Not sure if it worked.