Spotted this in a store today and promptly put my shit that I didn't need back on the shelf and walked out.
Edit: it has been pointed out this sign is most likely ironic, in line with the companies schtick. I would counter that while that may be true, behind every good joke is a little bit of the truth. They mean this unironically also.
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Their business model is buying overstock items from other retailers and then reselling it highly discounted. It's the reason you'll find things that are Walmart, Target, etc store brands there.
Basically, it's anything that aged out in inventory elsewhere that the original retailer no longer wanted taking up shelf space for whatever reason.
I know this, I guess I'm just wondering who's selling them the inventory of high end JDM fishing tackle.
The same lures are still on the shelves at my favorite fishing stores, still selling for more than double what Ollie's is asking. I guess I'd just think that if it was a major outdoor retailer clearing inventory, you'd see more than just this one brand at Ollie's...and if their source was instead selling specific items from their stock, they'd get far more for it by selling to another outdoor retailer.