This is the best summary I could come up with:

“[The changes] will allow us to streamline our work, increase our velocity, and ultimately deliver the best content to our readers,” Sarah Priestley, who is listed as Engadget’s general manager on its masthead, wrote in a memo shared by Max Tani at Semafor.

Priestley, who previously was VP of digital marketing operations at Red Ventures, also wrote that collaboration with sales and SEO teams is key moving forward.

This simplified structure is intended to help increase velocity while we create top quality content that’s relevant and valuable to our audience,” Katelyn Brehony, spokesperson for Engadget told The Verge in an email.

“Engadget has played a vital role in tech journalism for 20 years and we’re confident that these efficiencies will support future growth and set us up for the long-term as we continue to deliver the best experience for our readers.”

At CNET — where Priestley previously worked, according to LinkedIn — a similar emphasis on SEO and marketing have gradually hollowed out the newsroom, either because so many staff left or were laid off.

As Google continues to introduce generative AI search results, some companies have been looking to product recommendations and reviews as a safeguard against traffic declines — sometimes at the expense of quality or independence.

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