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That's a pretty fast turn around on walking it back. I guess the backlash was intense. Too little too late though, I'm done with Wendy's. I don't care how they spin it now, we all know this wasn't ever going to benefit customers or reduce strain on staff, it was just a scheme to price gouge during lunch/dinner rush. The fact that they even considered doing this is enough reason to never give them my business again.
Kirk Tanner's only been CEO for 3 weeks and immediately started in with this fuckery. It'll be interesting to see how many more Mooches he lasts.
Good call. As with every other industry where bullshit rent-seeking has taken hold, the attempted fee tack-on and walkback are an experiment in how far they can go before appeasing customers. It's about testing waters before wearing people down. Rest assured, the one CEO's peers have taken note of this noble effort. Eventually, as they see it, one of them will succeed in making it stick, paving the way for them all to do the same. The first CEO to make it stick will get additional bonuses, praise, and a higher level of notoriety within their rarefied circles.