this post was submitted on 27 Jun 2023
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Google search has been pretty weak for awhile now. I/O spoke a lot of big talk about bring generative AI into search, but from my part of the world it still seems the same.
Ai isn't going to fix the first page being all ads, that's a business decision.
If they wanted to return actual content they could do that without AI.
that's not even close to the issue, though – Google Search fell because of SEO pushing irrelevant auto-generated garbage towards the top.
I think it's both - the SEO fight as well as the explosion of ads on Page 1. Throw in a dash of average-user search optimization (vs a flatter term-based search) and you've got Googles downfall in a nutshell.