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Pre-IPO Reddit lets ads be dressed up as promoted user posts (www.theregister.com)

submitted 8 months ago by jeze@lemmy.dbzer0.com to c/technology@lemmy.world

64 comments fedilink hide all child comments

Well, look at that. Ads disguised as posts.

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[–] InquisitiveApathy@lemm.ee 16 points 8 months ago (1 children)

Maybe I'm misunderstanding, but this referenced ad post is over a year old. There's been "organic" guerilla marketing by advertisers on Reddit for almost a decade now. How is this relevant to the recent changes?

[–] Ghostalmedia@lemmy.world 12 points 8 months ago (1 children)

The context is in the article posted. This was one of the early experiments for the new ad platform. Looks like they did some simple test by coordinating things manually, then once they validated the concept, they spent the year building out a platform and interface for advertisers.

[–] InquisitiveApathy@lemm.ee 3 points 8 months ago

Ahhh I had a bit of a, didn't read the article, moment and that was the missing context for me. I appreciate you clarifying!