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They probably opened r/place as an outlet for anger; some temporary bad reputation now, so that those who are butthurt will shut up.
Also for interaction - number of active users is a very important metric - and with something like this they basically guarantee that a lot of users are checking very regularly - and the investors for the IPO probably will never see that place
Maybe some investors are that lazy, but I doubt it's most. You can Google "reddit" right now and multiple articles come up about what's going on with r/place, that's pretty much the least you can do before investing in a company
They will if they check the news coverage on Reddit as part of their research. (Or, more likely, have their staff do it for them).
They opened it to get more people to adopt their app and new reddit. It's probably working.
Worked great for threads, how much has their engagement dropped since they activated everyone's Instagram account for it? 75%?
If they think that giving people an outlet for anger on the internet actually causes people to get that anger out of their system… where tf have they been for the past 40 years? That can work in person, but online, the more people rage, the more they want to rage. Giving them an opportunity just pours gasoline on the fire.
Rage is a known driver of engagement.