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From its start, Gmail conditioned us to trade privacy for free services
(www.engadget.com)
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this post was submitted on 02 Apr 2024
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Privacy
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I don't know who NetZero are/were, but a number of UK ISPs were selling email and browser keywords to advertisers in the early aughts, including big players like BT and FreeServe. Some even tried to launch a project that would use DPI to inspect all web and email traffic and dynamically inject ads into email and webpages.