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Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)

submitted 7 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

233 comments fedilink hide all child comments

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

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[–] Steve@startrek.website 9 points 7 months ago (2 children)

Still doesnt block youtube ads 😩

[–] naitro@lemmy.world 26 points 7 months ago (3 children)

For ad-free youtube on Android TV: SmartTube

For ad-free youtube on mobile Android devices: ReVanced

For desktop: Firefox + uBlock origin

[–] onion@feddit.de 8 points 7 months ago (2 children)

Also for Android: NewPipe
Also for desktop: FreeTube

[–] dmtalon@infosec.pub 4 points 7 months ago (1 children)

Or GrayJay for Android

[–] d4rko@lemmy.world 1 points 7 months ago

Or Tubular

[–] asexualchangeling@lemmy.ml 1 points 7 months ago

Or Firefox for android, the app version also can use extensions

[–] AtariDump@lemmy.world 1 points 7 months ago

Ad free YouTube on RokuOS? TIZEN?

Ad free YouTube on iOS?

[–] harsh3466@lemmy.ml -2 points 7 months ago

Sadly, Firefox + ublock is becoming unreliable. I routinely can’t play YouTube videos on my desktop computer with that setup (+ a vpn) because google just won’t serve them. I just get perpetual loading screens.

[–] melpomenesclevage@lemm.ee 2 points 7 months ago (2 children)

Are you... Are you using the yt APP!?

[–] Steve@startrek.website 2 points 7 months ago (2 children)

Roku TV 😞

[–] teamevil@lemmy.world 0 points 7 months ago

So if you can side load check out smart tube app

[–] melpomenesclevage@lemm.ee 0 points 7 months ago

Oh. Oh no. Do you need a hug? A hammer?

[–] dm_me_your_boobs@lemm.ee 1 points 7 months ago

Revanced only, bby!