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EU tells Meta it can't paywall privacy
(www.theregister.com)
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this post was submitted on 18 Apr 2024
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I mean tracking exists because advertisers pay more for targeted ads, based on the tracking. I'd rather prefer it if the EU just made tracking illegal. Deal with the problem at its root.
Also maybe ban ads that track clicking on them (to then give a bigger payout). Advertisers should pay for simply showing me the ad and putting their brand/product in my brain.
And if we remove the option for targeted ads based on user tracking, the price for plain and simple old school ads might rise again, which is a very good thing for websites and users.
We have to be real here, that nobody has ever really consented to being tracked in the way these giant sites do it. Nobody has looked at that form and gone "I'm perfectly OK with 1698 different advertising agencies knowing my real name and interests, every time I'm online"
They go "yeah, whatever, get that popup the fuck out of my face so I can read this fascinating article about some 19 year-old pop star's boob job".
Part of it should be legislation. Another part should be browsers rendering fingerprinting to be completely ineffective.
Opinion: "Personalized ads" are a ruse and don't actually work better than regular ads. They only have a higher click-through rate because they are more often disguised as normal content on the platform and people are simply being tricked into clicking on them.