Well I mean stuff always has some costs assigned to it. Even if we are talking about Google or software in general, there are still people needed to create and maintain the software itself for the products, who in part also need to put some food on the table and get a roof above their heads. Then there are the infrastructure costs which are enormous on a global video streaming service like Youtube. Now, I do acknowledge that Google engineers are usually insanely well-paid, but that's the way life is when you absolutely need the people working for you. Other companies might choose to cut features while searching for cheaper developers but it is what it is. In the end, nothing is free and you always end up paying for services in a way or another. And I'm not sure if I would like to continue on the "free" services path that we saw in the last 15 years.