this post was submitted on 24 Jul 2023
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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)
submitted 1 year ago by BlackRose@slrpnk.net to c/technology@lemmy.world
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[–] socsa@lemmy.ml 4 points 1 year ago* (last edited 1 year ago)

Oh God have you met people? When people talk about their tweeting, the neurochemical feedback mechanism is "oh wow you tweet?" It's filled with positive cultural context.

If that response becomes "wtf is twxing?" that entire zeitgeist just collapses and people will view the service with active repulsion. Like a toy they've grown their identity out of. Or a cringe dress they wore to their sibling's wedding.