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Red Lobster eyes bankruptcy option after $11M in losses from endless shrimp (abcnews.go.com)

submitted 6 months ago by OldManBOMBIN@lemmy.world to c/nottheonion@lemmy.world

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"Last year, Red Lobster reported $11 million in operating losses following its flubbed 'Ultimate Endless Shrimp' deal, which backfired when it reeled in too many customers after the limited-time promo became a permanent menu fixture last June. The restaurant chain later reported $12.5 million in losses in the fourth quarter of 2023."

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[–] cyborganism@lemmy.ca 87 points 6 months ago (30 children)

Filing bankruptcy over 11 million? Really? Doesn't seem like a lot for a big restaurant chain.

[–] wreckedcarzz@lemmy.world 88 points 6 months ago (27 children)

Well considering that I'm a "millennial" and literally not a single person I know has ever visited, requested, or mentioned Red Lobster as a restaurant choice... they might have deeper trouble than some shitty shrimp. Can't run a business forever when your largest potential market is 65+...

[–] wolfkin@mastodon.social 3 points 6 months ago* (last edited 6 months ago)

@wreckedcarzz @cyborganism

this is hilarious fellow millennial, because I just went to Red Lobster today and had a great time.

Of course this was the first time I've been in 20+ years so it's not like I'm a regular.

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