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Windows 11 Start menu ads are now rolling out to everyone (www.theverge.com)

submitted 7 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.

Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.

Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.

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[–] cujo@sh.itjust.works 4 points 7 months ago (1 children)

Really? MacOS? Why's that? I've never had the pleasure of working with a Mac, but I'd be open to trying it.

Actually, I'm thinking about picking a previous gen MacBook for my wife, I just need some confirmation on how it handles The Sims and Minecraft... 😂

[–] rebelsimile@sh.itjust.works 6 points 7 months ago

I am honestly guessing but as long there’s mac compatibility on those (older) games I’d expect them to run just fine. MacOS is probably my favorite OS from an overall coherency standpoint, power with the command line, aesthetics and usability. You’re just not going to find a lot of overlap between people who use linux and the traditional mac crowd (except when it comes to software development weirdly, which is where I sit), but it is criminally underdiscussed around here every time Windows enshittifies. (BTW, not a fanboy, running multiple Windows, Linux and MacOS systems at home)