So the issue being, everyone has their own unique pricing, and here’s the real reason, most people are friggen stupid. The customer will inevitably be logged out, and then when viewing the website get enraged when the pricing jumps 15% overnight. So when it defaults to “call or login for pricing” the customer should realize they are logged out, and they also aren’t seeing incorrect pricing leading them to go elsewhere.

People are stupid, keep this in mind when you think of why something is probably done.