this post was submitted on 03 May 2024
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The main reason sales fell this year compared to the year-ago quarter is because the quarter before that Apple wasn't able to keep up with iPhone 14 demand leading to shortages and depleted channel inventory. The following quarter they were able to meet demand and replenish the sales channel leading a boosted year-ago quarter that was $5 billion bigger than it really should have been. Apple didn't have the same production shortages for the 15 launch. It makes this quarter they just reported look like a big decline but that's not really the whole story.