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Apple crushes creativity and its reputation in new iPad ad (www.theregister.com)

submitted 6 months ago by 0nekoneko7@lemmy.world to c/technology@lemmy.world

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The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine's unstoppable force.

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[–] tsonfeir@lemm.ee 21 points 6 months ago

Agreed. People like to get upset over nothing. It’s a stupid commercial that landed poorly. Someone in the marketing department has way too much control and probably didn’t do a very good focus group for this.

There are plenty of other things about Apple we could be complaining about.