I'd think 'repurpose' is part of 'reuse' rather than recycle. Doesn't recycle mean that you're going to destroy the object to extract its raw resources to be made into a new product? Whereas 'reuse' just means that you are going to use it again. I'd say 'repurpose' means you are going to use it again, but not in the same way it was used the first time.

In any case, I agree that the added words are unnecessary. Maybe they were added to deliberately weaken the slogan. Sometimes people deliberately try to make sustainable living sound like a lot of work, by adding a whole lot of extra steps and conditions.