1524
Paying for advertising
(sh.itjust.works)
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It's true that this is how most consumers act. It's dumb, but iirc it's factually correct.
If you take a brand name shirt, remove the logo in a way that is visually perfect, and sell them side-by-side, then the logo shirt will outsell the non-logo shirt. Or so I've heard.
Absolutely. There are definitely people like OP who prefer products without branding, but for the majority (average) of consumers in many markets, the branding actually adds value.