1524
Paying for advertising
(sh.itjust.works)
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Are you referring to seeing "Leer" on the backs of trucks? If so, Leer makes the tonneau covers.
you just used more words I don't know
The truck bed covers.
still don't understand why they like to advertise the brand is that like part of their personality? is it the Arch Linux of truck bed covers?
Its a logo applied by the manufacturer.
surely that's not structurally necessary for its function
Sure? You gonna expect every manufacturer to de-badge their wares or something? That's just about the least invasive advertising there is.