this post was submitted on 29 Jun 2023
95 points (100.0% liked)

SNOOcalypse - document, discuss, and promote the downfall of Reddit.

4672 readers
1 users here now

SNOOcalypse is closing down. If you wish to talk about Reddit, check out !reddit@lemm.ee, !reddit@lemmy.world and !RedditMigration@kbin.social.

This community welcomes anyone who wants to see Reddit gone. Nuke the Snoo!

When sharing links, please also share an archived version of the target of your link.

Rules:

  1. Follow lemmy.ml's global rules and code of conduct.
  2. Keep it on-topic.
  3. Don't promote illegal stuff here.
  4. Don't be stupid, noisy, obnoxious or obtuse (S.N.O.O.)
  5. Have fun, and enjoy the popcorn! ๐Ÿฟ

founded 1 year ago
MODERATORS
lvxferre@lemmy.ml
95
CNBC - Google execs admit users are 'not quite happy' with search experience after Reddit blackouts (www.cnbc.com)
submitted 1 year ago by lvxferre@lemmy.ml to c/snoocalypse@lemmy.ml
17 comments fedilink hide all child comments
 

Plenty Google Search users were appending "site:reddit.com" to their searches to avoid SEO and get actual human answers. This became less useful with the blackouts, and Google is actually addressing it - through a new feature called "Perspectives". Allegedly the feature highlights forums and videos from social media (TikTok, YouTube, Reddit, Quora).

This means that those search users won't beeline towards Reddit anymore. Instead there's a reasonable chance that they end in Reddit's competitors, including Youtube (owned by Alphabet, the same parent company as Google Search).

Given that 47% of the traffic of Reddit comes from organic search, this is going to hurt. A lot.

you are viewing a single comment's thread
view the rest of the comments
[โ€“] OsrsNeedsF2P@lemmy.ml 13 points 1 year ago

This is actually huge. I've used Reddit to SEO boost some of my services and can vouch for how high Google ranks the pages that surface on it. Reddit is gonna bleed and hurt long-term numbers for this.